Frequently asked questions
Healthcare marketing — answers to the most common questions
We gathered answers to the questions clinics, medical centers, hospitals and private practices ask us most often.
What is clinic marketing and how is it different from regular marketing?
Clinic marketing is a specialized discipline that combines digital advertising, SEO, content and automation with deep understanding of the healthcare sector — medical ethics, regulations (GDPR, advertising of medical services), trust and patient journeys. Unlike standard marketing, every message must be precise, verifiable and trust-building, because the patient's decision is emotional and long-term.
How can I attract more patients online?
A combination of channels works best: Google Ads for people actively searching for your service, SEO for long-term visibility, GEO optimization for AI assistants (ChatGPT, Gemini), Meta Ads for awareness, and appointment automation so you never lose a call. The first step is a free audit that shows where the leaks are.
How much does Google advertising for a clinic cost?
Budget depends on city, specialty and competition. For a private clinic in Sofia we usually start from 800–1500 BGN/month ad spend + management fee. In smaller cities it can be less. What matters is not how much you spend, but the cost per actually booked patient.
How long until I see results?
Google Ads brings the first inquiries within 7–14 days of launch. SEO and GEO are slower — first visible results in 2–3 months, strong effect after 6 months. Appointment automation and call scripts deliver impact immediately — even in the first week.
Is it legal to advertise medical services in Bulgaria?
Yes, with restrictions. Prescription drugs are not advertised to patients, no guaranteed result claims are made, and the Health Act and the medical associations' rules must be followed. We know these frameworks and build campaigns that are both effective and compliant.
What is the difference between SEO and GEO for a clinic?
SEO (Search Engine Optimization) makes your site visible in Google for searches like "cardiologist Sofia". GEO (Generative Engine Optimization) makes your clinic visible in AI assistants like ChatGPT, Gemini, Perplexity when a patient asks "which is a good cardiology clinic in Sofia". GEO is the new SEO — and patients are already asking AI before Google.
Do you work with small clinics and individual practices?
Yes. We have packages suitable for individual doctors and dentists as well as multi-specialty medical centers. For small practices we often start with just Google Ads + appointment automation, then add SEO and content.
What does the free audit include?
Analysis of your website (speed, SEO, conversion), review of your current visibility in Google and AI search, a check of competitors in your area and concrete recommendations on what can be improved immediately. No obligations, no hidden fees — just real numbers.
Do you require long-term contracts?
No. We work month-to-month. If you don't see results — you stop. We keep clients with real outcomes, not contract clauses.
What do you do so my team doesn't lose patient calls?
We build phone booking scripts, train reception on how to handle "I'll think about it" or "it's expensive", and deploy an AI chatbot that answers 24/7 — even on Saturday night or during a holiday. So no inquiry is ever lost.